Are PRM Software Technologies a Good Investment?

There are several naysayers that claim PRM is not a good investment and that many companies are turning to free as well as hosted solutions instead. They claim that it is only the initial allure of automation that makes it so attractive at first. The various common processes that are involved in managing one’s bulk of channel partners are truly great that it created a burst in the field several years ago. However, they claim that the field is not folding over and nearing its final bow.

The rate of growth that the Partner Relationship Management tools industry have gone through is truly fast. It shot up to the roof before in the year 2000. However, it seemed back then that there were not enough customers who wanted to purchase such a service.

There have already been a number of casualties for this phenomenon. Hosted channel management firms that simply specialize in certain industries for channel relations have been dying out in the past years. There were simpler or more traditional solutions to the solution which these companies offered. Once could simply use Fed Ex tubes or integrate a complex system for this task. More often than not, companies preferred the simpler solution.

Here is the main issue of the whole debacle: At first, these tools were marketed and bought for the purpose of creating a streamlined system for various channel related practices and activities. Training, fostering teamwork, communications, product introduction synchronization, and organization of resellers were the initial promise that PRM software had been touting around. But the thing that most companies are seeing right now is that it does not create this effect. Or if it does, it does so at a meager level. It is not significant enough to be called a progressive development as effected by investment on this product system which costs a lot of money in terms of integration as well as maintenance.

However, even though partner relationship management did not deliver on this initial goal, it still created an affect. Instead of synchronization and over all organization of communications, it turned out or was primarily used as a platform which founded management and publication of pricing in the network. It also specifically was useful for the control of the pricing. This was because all the data it created was streamed directly towards both the parent company as well as others involved in the joint venture. And it was able to create analytics since the data was detailed and was constantly updated in the very platform that automatically calculates these figures at hand. This became its best edge.

So for those who are thinking of investing on PRM software, this must be what should be kept in mind. This strength of Partner Relationship Management software should be weighed against its cost. For a lot of companies, this is an indispensable need. Control of pricing is a key element to productivity especially for companies with a vast channel cloud system. It will enable such companies to arrive on well-deliberated choices when it comes to allocation of supplies for channel sales.

The Advancement in Antispyware Software Technology to Protect Your Internet Activity

There is no doubt that technology affects most people who live anywhere other than third-world countries. It is difficult to go through a day without the need to put some type of technology to work. The most common and powerful piece of technology for most people is the personal computer that they use at home and at work. Because people and businesses are now so dependent on their computers, it is essential that they make sure to have effective antispyware software installed and running on their systems.

Like just every type of advancement made throughout time, there are associated positives and negatives. When it comes to the technological advancements that surround us today and which are so much a part of our lives, there is no difference.

In many ways, technology is a two edged sword, bringing about conveniences and expanding capabilities in ways many people had never dreamed of, yet at the same time bringing with it some alarming and numerous internet threats to every person who uses a computer to access the internet.

One thing that is quite effective at combating those insidious internet threat security trends that are so prevalent today is to use a robust and reliable antispyware software application. Of course, it is not enough just to install this kind of internet security software on your computer; it is also imperative that it is always updated and constantly scanning your system.

Any internet threat that is instigated by cyber criminals of the world is constantly changing in an effort to stay one step ahead of even the best antivirus and antispyware programs on the market. Because of this, it is imperative that you update your antispyware and other computer internet security software frequently.

These days, many of the top-of-the-line internet security suite software packages are designed to automatically check for updates and download them without any intervention from the computer user. This can all happen seamlessly in the background so that other work and important tasks are not interrupted, yet the internet safety software is always functioning at the best possible level.

The only requirement for these automated software updates to happen is for the computer to be running with the application running in the background or on a system level, and making sure that the computer is connected to the internet.

Most antispyware software packages will check for updates at least once a day. If an update is found, then the patch will be downloaded and the program will restart to make the new changes effective. Yet there is a program that offers the highest level of updates available today. The Kaspersky internet security program will update itself on an hourly basis, making it the program that is best able to respond to new threats more quickly, over any other safety application.

How to Choose High-Yield Keywords For Software & Technology Company Lead Generation

Many software companies today are not employing best practices regarding SEO, and in my opinion, are leaving some of the most qualified and cost effective leads on the table. There are obviously many facets to SEO; I would like to cover a topic/tactic known as Keyword Selection which I have deployed successfully at two software companies. The result was that each company saw organic search traffic grow more than 45% in a short period of time, and have seen conversion rates in excess of almost 6% on that traffic (conversions in both cases meant registering for a trial product).

Companies tend to gloss over keyword selection with an, “I know the keywords for my business. I don’t need to spend a lot of time on this.”An extensive and thoroughly researched keyword list will result in Google indexing more of your keywords, better search page results, and increased traffic to your website, and should be the foundational basis for a cohesive SEO strategy. For software companies that sell technical products such as developer tools, infrastructure software, and virtualization tools, keyword selection can be of paramount importance to a productive SEO strategy.

Here are a few essential questions and thoughts to consider during the keyword selection process:

1) Are you putting yourself in the shoes of your potential customer and the search terms they, not you, would use when searching for the goods or service you provide? You might call what your product does “Business Transaction Management,” but does your potential clients refer to it by the same name? Is that the term your users are searching on, or one that Gartner is looking to propagate?

2) Technical users frequently search on technical phrases such as error messages and terms that contain how-to and download. They also search for very specific issues, i.e., “VMware IO Problems.” To increase traffic you need to create optimized pages on your website for error messages and specific deep-dive problems your product solves.

3) Use the Google Keyword Tool and Google’s “searches related to” suggestions on the bottom of most search pages to research keywords. Google’s Keyword Tool enables you to view search volumes and competition for terms, and will help you discover research and select deep-dive search terms.

4) Dig deep & assess your competition. Get creative and think beyond the obvious broad keywords. Targeted keywords lead to more qualified prospects, and pick keywords where you can win. If IBM and HP dominate a certain keyword, you likely can not win, so think about derivatives of the broader terms that the behemoths go after.

Research your keywords before doing your on-page optimization. The results will be increased traffic and better qualified leads for your sales force!

Case Study

I did work for an Open Source Java Tools vendor whose target audience was Java developers. At first they had tried optimizing their site for the broad terms that generated massive search volumes such as Java, Java Development Tools, and Open Source Java. They quickly realized that they could not win (a win being on the first page of the Google search results) against the likes of IBM, Sun and HP, whose has deep content, well-established websites, and massive inbound links, which all were unbeatable. Deeper research and analysis illuminated three revelations:

· The broad search terms were attracting junior developers, who were looking to download free tools, get basic how-to information, or the newest version of Java.

· Senior developers searched for very specific phrases, such as actual error messages and detailed descriptions of the issues they were experiencing.

· We noticed that these error messages had commonalities and the web pages that we created were specifically optimized for these error messages and very specific problem descriptions. These new pages quickly made the first search engine results page, generating excellent traffic that was extremely qualified and converted at a very high rate.

Research your keywords before doing your on-page optimization. The results will be increased traffic and better qualified leads for your sales force!