How to Choose High-Yield Keywords For Software & Technology Company Lead Generation

Many software companies today are not employing best practices regarding SEO, and in my opinion, are leaving some of the most qualified and cost effective leads on the table. There are obviously many facets to SEO; I would like to cover a topic/tactic known as Keyword Selection which I have deployed successfully at two software companies. The result was that each company saw organic search traffic grow more than 45% in a short period of time, and have seen conversion rates in excess of almost 6% on that traffic (conversions in both cases meant registering for a trial product).

Companies tend to gloss over keyword selection with an, “I know the keywords for my business. I don’t need to spend a lot of time on this.”An extensive and thoroughly researched keyword list will result in Google indexing more of your keywords, better search page results, and increased traffic to your website, and should be the foundational basis for a cohesive SEO strategy. For software companies that sell technical products such as developer tools, infrastructure software, and virtualization tools, keyword selection can be of paramount importance to a productive SEO strategy.

Here are a few essential questions and thoughts to consider during the keyword selection process:

1) Are you putting yourself in the shoes of your potential customer and the search terms they, not you, would use when searching for the goods or service you provide? You might call what your product does “Business Transaction Management,” but does your potential clients refer to it by the same name? Is that the term your users are searching on, or one that Gartner is looking to propagate?

2) Technical users frequently search on technical phrases such as error messages and terms that contain how-to and download. They also search for very specific issues, i.e., “VMware IO Problems.” To increase traffic you need to create optimized pages on your website for error messages and specific deep-dive problems your product solves.

3) Use the Google Keyword Tool and Google’s “searches related to” suggestions on the bottom of most search pages to research keywords. Google’s Keyword Tool enables you to view search volumes and competition for terms, and will help you discover research and select deep-dive search terms.

4) Dig deep & assess your competition. Get creative and think beyond the obvious broad keywords. Targeted keywords lead to more qualified prospects, and pick keywords where you can win. If IBM and HP dominate a certain keyword, you likely can not win, so think about derivatives of the broader terms that the behemoths go after.

Research your keywords before doing your on-page optimization. The results will be increased traffic and better qualified leads for your sales force!

Case Study

I did work for an Open Source Java Tools vendor whose target audience was Java developers. At first they had tried optimizing their site for the broad terms that generated massive search volumes such as Java, Java Development Tools, and Open Source Java. They quickly realized that they could not win (a win being on the first page of the Google search results) against the likes of IBM, Sun and HP, whose has deep content, well-established websites, and massive inbound links, which all were unbeatable. Deeper research and analysis illuminated three revelations:

· The broad search terms were attracting junior developers, who were looking to download free tools, get basic how-to information, or the newest version of Java.

· Senior developers searched for very specific phrases, such as actual error messages and detailed descriptions of the issues they were experiencing.

· We noticed that these error messages had commonalities and the web pages that we created were specifically optimized for these error messages and very specific problem descriptions. These new pages quickly made the first search engine results page, generating excellent traffic that was extremely qualified and converted at a very high rate.

Research your keywords before doing your on-page optimization. The results will be increased traffic and better qualified leads for your sales force!

The Advancement in Antispyware Software Technology to Protect Your Internet Activity

There is no doubt that technology affects most people who live anywhere other than third-world countries. It is difficult to go through a day without the need to put some type of technology to work. The most common and powerful piece of technology for most people is the personal computer that they use at home and at work. Because people and businesses are now so dependent on their computers, it is essential that they make sure to have effective antispyware software installed and running on their systems.

Like just every type of advancement made throughout time, there are associated positives and negatives. When it comes to the technological advancements that surround us today and which are so much a part of our lives, there is no difference.

In many ways, technology is a two edged sword, bringing about conveniences and expanding capabilities in ways many people had never dreamed of, yet at the same time bringing with it some alarming and numerous internet threats to every person who uses a computer to access the internet.

One thing that is quite effective at combating those insidious internet threat security trends that are so prevalent today is to use a robust and reliable antispyware software application. Of course, it is not enough just to install this kind of internet security software on your computer; it is also imperative that it is always updated and constantly scanning your system.

Any internet threat that is instigated by cyber criminals of the world is constantly changing in an effort to stay one step ahead of even the best antivirus and antispyware programs on the market. Because of this, it is imperative that you update your antispyware and other computer internet security software frequently.

These days, many of the top-of-the-line internet security suite software packages are designed to automatically check for updates and download them without any intervention from the computer user. This can all happen seamlessly in the background so that other work and important tasks are not interrupted, yet the internet safety software is always functioning at the best possible level.

The only requirement for these automated software updates to happen is for the computer to be running with the application running in the background or on a system level, and making sure that the computer is connected to the internet.

Most antispyware software packages will check for updates at least once a day. If an update is found, then the patch will be downloaded and the program will restart to make the new changes effective. Yet there is a program that offers the highest level of updates available today. The Kaspersky internet security program will update itself on an hourly basis, making it the program that is best able to respond to new threats more quickly, over any other safety application.

Finance Software – Technology at Your Fingertips

Keeping records can be a daunting task and it is necessary that you make it as accessible yet as private as possible. This can also be stressing when you want to budget and you find it difficult to keep everything organized. To make the finance aspect of your life more bearable, you can get finance software that will help you manage your finances better. It will help you keep track on your spending habits, your investments and will also help you compare the various long term prospects, like loans that could work in your favor.

The software is also designed to help with the mathematical aspect of your finances. When looking for finance software, it is essential that you do proper research and settle for one that is user friendly and pocket friendly. All you are required to do is to input your information once and then it will prepare your budget for each month. In addition, you can also use the software to track your progress which will in turn motivate you to attain your goals.

It is essential that your program is compatible with your computer and operating system when you are selecting software. It should also be easy for you to understand its functions. It also comes designed with different features that you can choose from. You could choose to use an automated system which will reduce your workload. There is also the pre- made forms option and all that is required of you is to fill in the necessary information.

Another type is the loan calculator that allows you to input information on the various loans available and you can compare the options. Having reliable Internet compatibility will help you manage your banking functions and help you pay your bills promptly. Finance software helps you maintain control of your finances.